Click-Through Rate (CTR): Click-Through Rate (CTR)
Cost Per Click (CPC): The amount you pay each time a user clicks on your ad.
Cost Per Acquisition (CPA): Customer acquisition cost is calculated by dividing total expenses by total new customers.
Conversion Rate: The percentage of visitors who actually are converted into purchasers of your product/service. It is calculated as the number of click-through divided by the number of actual conversions, and the higher the conversion rate, the more effective your campaign has been.
Cost per thousand impressions (CPM) - the amount you pay per thousand impressions on your ad.
Cost per view (CPV) - the amount you pay each time an Active Interstitial is viewed.
Click-through rate (CTR) - the number of clicks your ad receives divided by the number of times your ad is shown (impressions).
Effective Cost per Click (eCPC) - Your average cost per click delivered. (Total campaign cost divided by total number of clicks delivered.)
Effective Cost per thousand impressions (eCPM) - Your average cost per thousand impressions delivered. ((Total campaign cost divided by total impressions delivered) x 1000)
Highest Bid: This is the highest current bid for a text ad. The highest bid is the same as the minimum bid amount if there are no current bids, or if only the minimum amount has been bid.
Hits: The number of times a particular web page is viewed. The number of hits is independent of whether or not it is the same user visiting the same page more than once.
Impressions: The number of impressions is the number of times an ad is displayed.
Keyword: Keywords are the terms that users enter into the search box of a search engine. Consequently, these are the word(s) you should choose to use in your pay-per-click campaign. Depending upon the company and the size of the campaign, the number of keywords used can range from a few to thousands.
Keyword Bid - The maximum amount of money you are prepared to pay for every time that a user clicks on your pay-per-click ad on a search engine and thus visit your website.
Minimum Bid: The minimum amount set up a pay-per-click search engine for either a specific keyword, type of keyword, or the overall minimum bid acceptable for any keyword.
Page Rank (PR): The position that your website has on a given search engine.
Page Views: - The number of times a web page is viewed.
Pay-Per-Click (PPC) Advertising: A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine's results page or homepage and is then taken to the advertiser's website.
Pay-Per-Click Search Engine (PPCSE) - A search engine that offers pay-per-click advertising as an option to businesses.
Reciprocal Linking: A practice by which one site links to other (and vice versa) because they offer complementary products, are an affiliated site, etc. The more links one has to other sites usually results in a higher page ranking in search engines, as long as the links are not perceived as link farming.
Return on Investment (ROI): The bottom line; that is, the amount of money you make as compared to the amount of money you have spent.
Search Engine Optimization (SEO): A variety of techniques whereby you change the content, keywords, Meta tags, placement of text versus code, etc., in order to enhance your ranking in a search engine.
Unique Visitor: The number of people who visit a Web page. If one person visits the same Web page 3 or 4 times, the statistics will list them as 1 unique visitor only. See Hits.
|
